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Grapevine
Client
Hermansson & Co
Role
Concept Developer and Editor
Project Span
2018 – 2022
Agency
Spoon / AD: Josefin Tolstoy
Together with art director Josefin Tolstoy I created a new concept for the food and wine magazine Grapevine, with a coffee table twist. The magazine got a more timeless approach than the old one – as well as a new, elegant and edgy graphical identity. The new editorial setup included features about wine producers all over the world, tips for pairing food and wine, interviews with food experts and winemakers, as well as food and beverage trends. In 2023, Grapevine won Silver in the “Magazines – Business to Consumers” category in the Svenska Publishingpriset content awards.







